Route Bleue Portal /
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Intro
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Along the winding roads of distant shores, Route Bleue was born from a singular idea — to preserve a journey through fragrance.
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Guidelines Section
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1. Brand Foundation
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Discover our story, vision, mission, and the core personality traits that define our tone of voice.
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2. Logo System
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Strict governance on the primary mark, clear space rules, minimum sizes, and what to avoid.
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3. Colour Palette
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Our signature blues, sophisticated neutrals, and strict hierarchy rules for digital and print.
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4. Typography
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The interplay between elegant serifs and clean modern sans-serifs, including exact scales.
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5. Art Direction
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Cinematic lighting, product photography rules, and texture usage representing luxury.
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